[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.octave.cz\/jak-na-online-marketing\/#Article","mainEntityOfPage":"https:\/\/www.octave.cz\/jak-na-online-marketing\/","headline":"Jak na online marketing?","name":"Jak na online marketing?","description":"Pokud jste pr\u00e1v\u011b zalo\u017eili novou firmu, a jste nezku\u0161en\u00fd v odv\u011btv\u00edch, jako je marketing, propagace, nebo prezentace firmy, nebo stoj\u00edte na prahu firmy, kter\u00e1 si","datePublished":"2022-05-23","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.octave.cz\/author\/#Person","name":"","url":"https:\/\/www.octave.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1aa4d33840e2afc29128e2a456d425ca0d17b173c888af2db652b1d34fe6f93d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1aa4d33840e2afc29128e2a456d425ca0d17b173c888af2db652b1d34fe6f93d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"octave.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.octave.cz\/wp-content\/uploads\/grafika_10_10_5.jpg","url":"https:\/\/www.octave.cz\/wp-content\/uploads\/grafika_10_10_5.jpg","height":0,"width":0},"url":"https:\/\/www.octave.cz\/jak-na-online-marketing\/","about":["Byznys"],"wordCount":396,"articleBody":"       Pokud jste pr\u00e1v\u011b zalo\u017eili novou firmu, a jste nezku\u0161en\u00fd v odv\u011btv\u00edch, jako je marketing, propagace, nebo prezentace firmy, nebo stoj\u00edte na prahu firmy, kter\u00e1 si prozat\u00edm nez\u00edskala sv\u00e9 m\u00edsto na trhu, jist\u011b jste se n\u011bkdy zamysleli nad t\u00edm, jak svou zna\u010dku co nejv\u00edce prosadit, jak roz\u0161\u00ed\u0159it sv\u00e9 pole p\u016fsobnosti, anebo jak upoutat pozornost nov\u00fdch, potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f? Mo\u017en\u00e1 jste prav\u00fdm opakem, a jako\u017eto majitel svou firmu vedete u\u017e \u0159adu let, jste zku\u0161en\u00fd, a Va\u0161e firma se obstojn\u011b dr\u017e\u00ed na trhu, a Vy tak jen p\u0159em\u00fd\u0161l\u00edte, jak udr\u017eet z\u00e1jem sv\u00fdch st\u00e1l\u00fdch z\u00e1kazn\u00edk\u016f, a st\u00e1le n\u011b\u010d\u00edm udr\u017eovat pozornost sv\u00e9 klientely.V obou p\u0159\u00edpadech V\u00e1m velmi dob\u0159e poslou\u017e\u00ed internet, tedy soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 V\u00e1m, mimo jin\u00e9, umo\u017en\u00ed i propagaci Va\u0161\u00ed zna\u010dky. Jak ale na to? Jakou platformu zvolit? Jak\u00e9 p\u0159\u00edsp\u011bvky sd\u00edlet, aby zaujaly Va\u0161i c\u00edlovou skupinu? Nejen s t\u00edm V\u00e1m mohou poradit zku\u0161en\u00ed profesion\u00e1lov\u00e9 z oboru marketing, Pardubice. Ti V\u00e1m tak mohou nab\u00eddnout nap\u0159\u00edklad marketing na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Facebook, nebo jeho odno\u0161, Instagram. Zde m\u016f\u017eete nejen komunikovat se sv\u00fdmi klienty, ale tak\u00e9 zde m\u00e1te prostor pro nab\u00eddku a prodej sv\u00fdch produkt\u016f. Pokud si p\u0159ejete prezentaci Va\u0161\u00ed firmy sp\u00ed\u0161e ve video proveden\u00ed, pak je zde platforma YouTube, kde m\u016f\u017eete oslovit zn\u00e1m\u00e9 tv\u00e1\u0159e, kter\u00e9 Va\u0161i zna\u010dku zviditeln\u00ed, a to nap\u0159\u00edklad formou recenze. M\u00e1te-li rad\u0161i videa kr\u00e1tk\u00e1, rychl\u00e1, \u00fadern\u00e1, a trefn\u00e1, pak je pro V\u00e1s tou pravou volbou TikTok. Soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed miliony u\u017eivatel\u016f, ale pokud si p\u0159ejete sv\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edky zaujmout sp\u00ed\u0161e mimo soci\u00e1ln\u00ed s\u00edt\u011b, vyplat\u00ed se V\u00e1m takzvan\u00e9 PPC reklamy, tedy bannery, kter\u00e9 vid\u00edte nap\u0159\u00edklad p\u0159i sledov\u00e1n\u00ed vide\u00ed. Ty pak mohou odkazovat na V\u00e1\u0161 web, \u010di e-shop. Nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem je pro ka\u017ed\u00e9ho klienta cena produktu, proto vyu\u017eijte zastoupen\u00ed na zbo\u017eov\u00fdch srovn\u00e1va\u010d\u00edch, a pak u\u017e V\u00e1s Va\u0161i potencion\u00e1ln\u00ed klienti nep\u0159ehl\u00e9dnou.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na online marketing?","item":"https:\/\/www.octave.cz\/jak-na-online-marketing\/#breadcrumbitem"}]}]